Okay so I know most people who have worked in an office are experienced using Outlook, well with the freedom of the internet more programs have opened up to help you stay organized. This is really important as a crafty person who maybe wants to be a crafty full time person.
Asana is an online project and task management tool which to me is similar to outlook and helps me manage my life better. With so many ideas its hard to pick which ones, so with God's guidance and a little tech help it's getting a little clearer. USING Asana has helped me see which projects need to go with what and what needs to be a separate entity.
The following are tips to focus your brand:
Group like projects together
Okay so your an illustrator, jewelry matter and web designer. That's GREAT but it confuses people as to what they are looking at. I hate to say CHOOSE A TEAM, but eventually you kind of have to. So which goes better together, design and food, or illustration and graphics? OR if your gonna do different stuff EVERYTHING should have a CONSISTENT THEME. So you do everything but juggle, fine as long as you know WHAT customer wants what you do. So should you only do one thing?
It depends....(sigh)
FIGURE OUR YOUR STYLE
If your style is retro and you do retro Illustration fine. But if you do design and you find that your webgraphic skills are targeted to a more tech crowd, but your illustration skills are more whismy and fashion oriented, SCREEECH! Doing a webpage is going to be difficult to target who will buy from you.
I generally dont like putting a techy and a jock at the same party because eventually someone will get their feelings hurt..(why can't we along just get along?)
USING pinterest to figure out you!
Think consistency. I am learning to use pinterest to get ideas on my style! KEYS WORDS have helped me. What you click on and like give you an indication of where you are going.
I like Color, Pattern and boho, THINK, safari.thrifty with flavor.
NO GRUNGE ALLOWED!
or Anthro with a little more DIVA.
You wont see no cloudy, greys, or neutrals on my page...please look elsewhere.
So when trying to figure out which of my products or services should be grouped together I will try to find KEY WORDS. If you need help figuring out your style stay tuned for my Business typing series.
HEY and that doesnt mean different stuff can't work together but you gotta know how to work it. Till later....#holla